Strawberry Burst Collection for BEAM

BEAM is a wellness brand that provides high-quality supplements made from clean ingredients to support your health and wellbeing. I worked in house with BEAM on their launch campaign for a fitness influencer product line with Brittany Lupton, featuring three products: creatine, pre workout, and caffeine-free pre workout in her signature strawberry burst flavor.

Instagram Feed

Project Scope

Launch Goal

The goal was to create hype for the signature strawberry burst flavor expansion into 2 new products; creatine and pre workout and increase early sign ups through social. All graphics and social content were directed with a CTA to sign up for email & SMS for early sign ups.

Creative Direction

We chose to focus on a wellness lifestyle instead of traditional gym photos for our campaign. We highlighted Britt’s lifestyle, showing how her product helps her balance intense workouts with a softer life outside the gym. The slogan “sweet lifts, sweet life” connects the campaign. The photography and videography drew inspiration from Britt’s beach and fitness content to align with her brand. We emphasized flavor with fresh strawberries and red and pink props and accessories.

Social Strategy

To boost early sign-ups, we made Instagram reel teasers that highlighted the flavor to get new customers excited and reminded existing customers about a possible return of the collab flavor. Our second reel showcased Brittany, generating buzz among both new and existing customers eager to get early access. For our sustainment strategy, we emphasized our distinct strawberry-shaped PR box, which sold out in just three days. We also shared user-generated content from influencers who received our PR box and their video reviews of the flavor and workout routines while highlighting the product.